Addlore's eternal blend of botanical power and Cacaos Allure

Each bar of Addlore is a synergy of taste and function. From the careful harvest of cacao pods to their precise roasting and grinding, every step is a ritual of devotion and intention.

The result is chocolate that waltzes on your tongue, a refined blend of rich flavor and timeless wisdom, created to enchant both body and spirit.

Ancient Secrets for Modern Pleasures

The creation of Addlore is rooted in ancient lore that spans millennia. For eons, certain mystical plants have been celebrated for their profound medicinal properties, with cacao once revered as the "food of the gods." The potency of these botanicals has endured, remaining as powerful and relevant today as in ancient times, grounding Addlore in a blend of ancient wisdom and modern vitality.

Satyrs, mythical beings from ancient lore, with the upper body of a man and the lower body of a goat, are often depicted as playful and musically gifted. They symbolize a deep bond between humanity and the natural world, reflecting the untamed and instinctual aspects of human nature. In Addlore, they remind us of the wild, carefree joy that comes from living in harmony with the earth’s rhythms.

The Fleur of cacao, a delicate bloom of the cacao tree, marks the beginning of a magical journey. Nestled in tropical groves, this humble flower carries the promise of the rich, treasured cacao pod. In ancient lore, it symbolized abundance—a divine gift that nourished both body and spirit. At Addlore, the Fleur is a mark of trust and authenticity, representing the essence of the finest cacao used in our chocolates.

Ajay Goswami and Gautam Jain began their professional journeys in the pharmaceutical
industry, captivated by the complex science of health and wellness. Their curiosity about mushrooms and botanicals led them to look for a format more enjoyable than the supplement aisle. Driven by this desire to move beyond the mundane supplement aisle, they envisioned a brand that merges lifestyle wellness with the indulgence of chocolaty decadence.

And here we are today at Addlore, creating irresistible dark chocolates spiked with the qualities of sleep, energy and passion.

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